Copywriting | Branding

Drawing on my multi-disciplinary creative background, I help brands filter and communicate their core values and mission through human-centric storytelling. (Slightly less fancy translation: I help them find the right words and pictures to tell their stories.)

PROJECT: Icebreaker “Move to Natural”

As part of an overall global branding review, I was commissioned by Icebreaker to write all the copy for an internal “manifesto” document that would help point the way forward on their mission to inspire the world to “move to natural”.