Visual Merchandising | National Rollouts

Below are examples of National Rollout plans I created for Curtain Studio. They support the client's need to generate excitement and relevancy around new products. Inspired by current trends, I used merchandising and written copy to maximise impact at the retail level. I strategised display floor plans for each location, keeping in mind regional differences. The displays were designed to elevate the product by creating an aspirational setting, while remaining accessible to the customer base. I provided product descriptions that contextualised the merchandise within an overarching trend, including phrases and keywords to train sales associates.